If little by little the best-known brands of clothing have opted for large-sized models, Why wouldn't sports brands do it? So far what we could see are clothing brands or lines within those brands specifically designed and aimed at women of large sizes, but what Nike has done in its social networks and in its advertising is much more important than this.
No, Nike has not pulled a line of oversized bras. What he has done has been directly include in their images on social networks models of a larger size of the ones you usually use. Without giving more importance and without calling on society about the importance of visibility and so on. This is normalization and inclusion.
So, we can see Dove Elsesser (they define it as "creator of culture", and is a writer and model) and to Claire Fountain (Yoga instructor) rubbing shoulders on NikeWomen's Instagram profile with athletes like Serena Williams. And of course they also appear on the Nike campaign page.
Some images that have been very well received by fans of the brand, who have not hesitated to leave thousands of comments praising this initiative.
Well done, Nike!